General Business Administration and Engineering

Experts shaping the digital transformation

Graduates with a Bachelor of Engineering in Business Administration and Engineering are all-rounders and important skilled professionals in numerous industrial companies. They routinely work in sales and at the same time understand technical aspects. Their mix of expertise, supplemented by communication skills, makes them versatile, their tasks varied and their everyday work exciting. Our students are provided with everything they need to succeed from a practical point of view – whether on campus or in the partner company – and can also specialise within their course.

Successfully combining the technical and the economic

Product development, manufacturing process, financial controlling or marketing - processes within a company are closely timed, technical and economic requirements must be right. Students of General Business Administration and Engineering are able to make important contributions to the technical and economic success of companies. Since digitisation continually presents new possibilities and potentials for many processes within a company, we enable our students specialising in "Digital Transformation" to recognise these potentials and to turn them into reality within companies.

Study for a career-integrated degree and launch a specialist career

Our General Business Administration and Engineering degree combines management and engineering sciences. Subjects such as Technical Mechanics, Introduction to Electrical Engineering and Foundation Computer Science are just as much a part of the lecture plan as courses on Economics or Project Management. In the chosen focus area of Digital Transformation, students can develop their own interests and strengths further in a targeted manner.

Focus on Digital Transformation

Together with specialists from a range of different disciplines, business administration and engineering graduates shape the digital transformation in line with requirements within companies. They are able to identify digitisation potential in all areas of the company and turn that potential into reality. For example, they can be deployed in the introduction of new business models, or digitisation in production or sales. They are also sought after in the design of agile digital project planning and in financial controlling. In all these areas, they help design digitisation solutions or take care of their implementation, be it in international growth markets such as aerospace technology or, for example, in mechanical engineering and automotive industries.